I help you build a people-generated content and social engine.

I create B2B content and social strategies for brands that want to cut through the noise. I've led content for Salesforce and Microsoft, and I can lead your content transformation, too.

Let’s work together

I'm a B2B content and social expert, award-winning LinkedIn and TikTok creator, and speaker. And I'm ready to help your team stop the scroll through people-generated content.

Brands I’ve worked with

Hi, I’m Heike!

I’m Heike Young, a B2B marketing leader, content strategist, and speaker who helps brands turn ideas into influence.

For the past 15+ years, I’ve led award-winning marketing programs and high-performing teams for some of the world’s most recognizable tech brands, including Microsoft and Salesforce. I specialize in building content engines that actually work, from employee-generated content (EGC) to executive thought leadership.

I believe brands need to set the strategy, then activate three key groups to create content for the brand: employees, customers, and industry creators. This is my viral framework to show how my approach works. Along the way, I’ve spoken to standing-room-only crowds and partnered with brands like Disney, Clorox, and L’Oréal.

Today, I help brands supercharge their presence through organic social media, build credibility at scale, and create content people actually want to consume. Scrappy, strategic, and results-driven is how I'd describe my work. And as a social-first video creator myself, I practice what I preach.

Awards

Oktopost Rising 30 in B2B Social

Plot Award, Best TikTok

Favikon Top 5 Worldwide Content Marketing Voices

Content Marketer of the Year finalist, CMI

Top 15 Women in Digital Marketing to Follow in 2025

20 Digital and Advertising Trailblazers

See more on my LinkedIn

FEATURED in

Services

How I'll help you grow your brand

LinkedIn brand partnerships (51K+ followers, 70M views in 2025)

TikTok brand partnerships (36K+ followers)

Weekly newsletter going out to content and social leaders (1.2K+ subscribers, growing fast)

My audience: B2B marketers, senior leaders, mid-career corporate folks

Formats: skits, direct-to-camera videos, and valuable frameworks

Let's transform your brand's content and social presence

I'll make you a unified content and social strategy + help you execute

Team trainings on employee-generated content

Coaching execs on filming videos of themselves they don't hate

Explaining how to make people-generated content though employees, customers, and creators

I’ve been called the “Lucille Ball of B2B marketing”

Top-rated keynote speaker for global Salesforce events

5/5 speaker at Content Marketing World

Teams love my employee-generated content (EGC) workshop

I'm a creator who trains your team to be creators!

Let’s work together

Testimonials

Wall of love

Jennifer Kattula

GM & CMO, Microsoft Advertising

Heike is the B2B social video whisperer. She gave me a wealth of knowledge to create a strategy and film accordingly. The videos she co-created with me exceeded my highest expectations for performance.

2

Warren Jolly

CEO, Adquadrant

Heike provided invaluable insight to our teams on building our LinkedIn thought leadership. She deeply understands content and social strategy, but also knows how to distill her knowledge down into practical tips. We greatly benefited from her advice.

4

Melissa Leu

Senior Director, Growth Marketing, Salesforce

I'm so lucky to have worked with Heike! Her expert coaching helped me to reach levels of success I didn't think were possible.

Lucy Daramola

Client Partner Lead, Microsoft Advertising

While leading our new EGC program at Microsoft AI, Heike helped me immeasurably. She gave me strategic and practical advice about posting on LinkedIn that grew my thought leadership to new heights and helped me grow my following by thousands.

Elaine Zelby

CEO, Tofu

We worked with Heike as a speaker for our event. Her guidance on content and social strategy was incredible. And her practical, inspirational delivery is what made it stand out even more. Bring Heike to your next event before her calendar is fully booked!

Jay Acunzo

content marketing author and speaker

I first met Heike at a content marketing conference years ago, and as a speaker and author, you get a lot of hallway chats that fade from memory fast. But I was immediately inspired by Heike. Very few marketers think holistically about great content and driving growth. Heike has vision. She sees the code of the Matrix.

Robert Rose

Chief Strategy Advisor, Content Marketing Institute

There are exceedingly few people in this world that I’ve seen bloom into senior leaders in the practice of content marketing. Heike is one of them. She understands the discipline and possesses that unique blend of cross-functional skills needed to lead the practice of content marketing and content strategy at the most senior levels.

Jay Baer

NYT bestselling author

Heike is the rare pro who not only fully understands how content marketing integrates into the overall success of the brand, but can also out-execute competitors in just about every content format that exists. She’s on the top rung of the content marketing ladder!

Jessica Bergmann

GVP, Integrated Marketing @ServiceNow

Where Heike goes, magic follows.

Scott McCorkle

ormer CEO, ExactTarget

Every time I worked with her, Heike internalized the nuances of our audience and synthesized them into new and fresh thought leadership that resonated with the market.

CASE STUDIES

Highlights from my work

Microsoft Case STUDY

Cannes Lions 2025: Real-time social video to amplify event presence

I led the team's Cannes social strategy and on-the-ground execution as a team of one, building a social-first video engine that captured the moment and dominated the event social feed.

Results

75K → 1.3M organic impressions YoY

Created fewer videos with more impact YoY

Got senior execs comfortable with social video

Organic results with an iPhone and a dream

WHAT I DID

Created EGC engine and got 20+ employees to post

Got buy-in from top-tier customers to participate

Produced daily formats (interviews, quick takes, BTS)

Kept messaging consistent across individual voices

Salesforce Case STUDY

Dreamforce content engine + YouTube growth

At Salesforce, I built a tighter content system (goodbye, random acts of content) and turned big moments like Dreamforce into on-demand content that yielded measurable ROI long after the event.

Results

Led team that grew YouTube from 200K → 700K subscribers

Millions in pipeline influenced by event video content

Pioneered YouTube creator partnerships for brand channel

WHAT I DID

Built content engine for Sales Cloud product marketing team from scratch

Turned blog and newsletter into an on-demand organic marketing flywheel

Wrote 3 of company's top 10 blog posts

Aligned teams around a repeatable strategy