Create a content and social engine that's strategic, efficient, and actually entertaining.

I build content systems that scale—from executive LinkedIn video to employee-generated content programs and event coverage.
Let’s work together
Let’s work together
TikTok
+35k
Followers
LinkedIn
+55k
Followers
Speaker
Consultant
Creator
Speaker
Consultant
Creator
Speaker
Consultant
Creator
Speaker
Consultant
Creator

I'm a B2B content and social expert, award-winning LinkedIn and TikTok creator, and keynote speaker. And I'm ready to help your team stop the scroll at scale.

Brands I’ve worked with

Hi I’m Heike!

I’m Heike — a B2B marketing leader, content strategist, and speaker who helps brands turn ideas into influence.
For the past 15+ years, I’ve led award-winning marketing programs and high-performing teams at some of the world’s most recognizable companies, including Microsoft and Salesforce. I specialize in building content engines that actually work — from employee-generated content (EGC) to executive thought leadership — and scaling them in a way that feels human, not corporate.
I’ve grown audiences from zero to hundreds of thousands, helped brands move faster with less friction, and trained teams to show up confidently on LinkedIn (without sounding like robots). Along the way, I’ve spoken to standing-room-only crowds and partnered with brands like Disney, Clorox, and L’Oréal.
Today, I help teams supercharge their presence on LinkedIn, build credibility at scale, and create content people actually want to read. Scrappy, strategic, and results-driven — I practice what I preach.
Awards
Oktopost Rising 30 in B2B Social
Plot Award for Best TikTok
Favikon top 5 content marketing voices worldwide
Content Marketing Institute - Content Marketer of the Year finalist
Top 15 Women in Digital Marketing to Follow in 2025
20 Digital and Advertising Trailblazers
See more on my LinkedIn
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Testimonials

Wall of love

Jennifer Kattula
GM & CMO, Microsoft Advertisin​​g
Heike is the B2B social video whisperer. She gave me a wealth of knowledge to create a strategy and film accordingly. The videos she co-created with me exceeded my highest expectations for performance.
2
Warren Jolly
CEO, Adquadrant
Heike provided invaluable insight to our teams on building our LinkedIn thought leadership. She deeply understands content and social strategy, but also knows how to distill her knowledge down into practical tips. We greatly benefited from her advice.
4
Melissa Leu
Senior Director, Growth Marketing, Salesforce
I'm so lucky to have worked with Heike! Her expert coaching helped me to reach levels of success I didn't think were possible.
Lucy Daramola
Client Partner Lead, Microsoft Advertising
While leading our new EGC program at Microsoft AI, Heike helped me immeasurably. She gave me strategic and practical advice about posting on LinkedIn that grew my thought leadership to new heights and helped me grow my following by thousands.
Elaine Zelby
CEO, Tofu
We worked with Heike as a speaker for our event. Her guidance on content and social strategy was incredible. And her practical, inspirational delivery is what made it stand out even more. Bring Heike to your next event before her calendar is fully booked!
Jay Acunzo
content marketing author and speaker
I first met Heike at a content marketing conference years ago, and as a speaker and author, you get a lot of hallway chats that fade from memory fast. But I was immediately inspired by Heike. Very few marketers think holistically about great content and driving growth. Heike has vision. She sees the code of the Matrix.
Robert Rose
Chief Strategy Advisor, Content Marketing Institute
There are exceedingly few people in this world that I’ve seen bloom into senior leaders in the practice of content marketing. Heike is one of them. She understands the discipline and possesses that unique blend of cross-functional skills needed to lead the practice of content marketing and content strategy at the most senior levels.
Jay Baer
NYT bestselling author
Heike is the rare pro who not only fully understands how content marketing integrates into the overall success of the brand, but can also out-execute competitors in just about every content format that exists. She’s on the top rung of the content marketing ladder!
Jessica Bergmann
GVP, Integrated Marketing @ServiceNow
Where Heike goes, magic follows.
Scott McCorkle
ormer CEO, ExactTarget
Every time I worked with her, Heike internalized the nuances of our audience and synthesized them into new and fresh thought leadership that resonated with the market.

CASE STUDIES

Highlights from enterprise work

Microsoft Case studie
Cannes Lions 2025: Real-time social that scaled
I led Cannes social as a team of one—building a social-first, video-first engine that captured the moment and performed in the LinkedIn feed.
Results
75K → 1.3M organic impressions YoY
200% above benchmarks
60+ employee videos
$0 paid budget
Results
Built a social-first, video-first Cannes plan
Created + posted real-time content on-site
Produced daily formats (interviews, quick takes, BTS)
Kept messaging consistent across speakers
Salesforce Case studie
Dreamforce content engine + YouTube growth
At Salesforce, I built a tighter content system (goodbye, random acts of content) and turned big moments like Dreamforce into on-demand content that works after the event.
Results
200K → 700K YouTube subscribers
Millions in pipeline influenced by content
60+ employee videos
$0 paid budget
Results
Built an editorial system (“no random content”)
Turned events into an on-demand engine
Led video programming + YouTube distribution
Aligned teams around a repeatable strategy
Microsoft Case studie
Cannes Lions 2025: Real-time social that scaled
I led Cannes social as a team of one—building a social-first, video-first engine that captured the moment and performed in the LinkedIn feed.
Results
75K → 1.3M organic impressions YoY
200% above benchmarks
60+ employee videos
$0 paid budget
Results
Built a social-first, video-first Cannes plan
Created + posted real-time content on-site
Produced daily formats (interviews, quick takes, BTS)
Kept messaging consistent across speakers

Services

B2B but make it fun

Creator Partnerships
Want content that actually gets watched? I create it—and I’ll post it to my channels.
I’ll feature your brand on my LinkedIn (50K+ followers, 61M views in 2025)
I’ll post on my TikTok (35K+ followers, 8.5M views in 2025)
I can also include you in my newsletter (1.2K+ subscribers, growing fast)
My style: marketing + careers + business humor (smart, not cringe)
Formats: skits, direct-to-camera videos, and story-led posts
Consulting
I’ll help you build a LinkedIn content system your team can actually keep up with.
I bring 15 years in B2B/enterprise (Head of Content at Salesforce + Microsoft)
Content strategy, social strategy, brand marketing, and employee-generated content
LinkedIn video training + playbooks (what works in the feed right now)
I wrote a LinkedIn video ebook people call a “must-read”
Executive presence + elevator pitch coaching for leaders
Speaker
I give keynotes and workshops that are funny, practical, and immediately useful.
I’ve been called the “Lucille Ball of B2B marketing”
Top-rated keynote speaker for global Salesforce events
Workshops at Content Marketing World
I’ve taught teams at L’Oréal, Clorox, and Anastasia Beverly Hills
Great for kickoffs, conferences, and internal events