Research and E-Books
Here's a collection of reports and e-books I've written at Salesforce. I was the primary writer and editor of these pieces. To read the full content, just hover over the cover and click the link in the description.

Published in September 2014, this report and a corresponding Facebook report aggregate social data from Salesforce Marketing Cloud customers and break it into useful benchmarks.

I wrote The State of Marketing Leadership in November 2014 as part of a partnership with LinkedIn. LinkedIn hosted a survey of 900+ CMOs and marketing leaders on their platform, asking them about current marketing leadership priorities and challenges.

Bridging the Digital Divide (April 2014) was based on a survey created with Deloitte. I wrote this report about CMOs and their changing responsibilities in the world of digital marketing.

The Salesforce Marketing Cloud's top-performing research report to date, the 2014 State of Marketing is a data-rich report about what's top-of-mind among today's digital marketers.

This report is an in-depth look at the email and social habits of Japanese consumers.

The Audience Growth Survey tackles the growing importance of organic audience growth in a content-saturated, multichannel consumer environment.

2014 State of Marketing: Financial Services discusses channels, priorities, and overall strategy for marketers working in financial services.

This research is based on the smartphone activities of consumers who gave permission to Luth's mobile tracking software. It offers actionable ideas for marketers who want to provide more relevant and engaging content on mobile.

Southeast Asia Consumer Insights gives marketers a glimpse into the daily email and social activities of consumers in Southeast Asia.

2014 State of Marketing: Retail offers retail marketers statistics to improve retail-specific digital marketing strategy in 2014.

2014 State of Marketing: Media & Entertainment looks at 2014 strategy through the lens of the media and entertainment industry.











Infographics
I wrote and researched the content for these infographics.
Video
I've written scripts for a number of YouTube pre-roll ads, including this holiday ad for Salesforce Marketing Cloud. I also assisted with pre-production planning and was a producer on-set.