Research and E-Books
Here's a collection of reports and e-books I've written at Salesforce. I was the primary writer and editor of these pieces. To read the full content, just hover over the cover and click the link in the description.
I wrote The State of Marketing Leadership in November 2014 as part of a partnership with LinkedIn. LinkedIn hosted a survey of 900+ CMOs and marketing leaders on their platform, asking them about current marketing leadership priorities and challenges.
This research is based on the smartphone activities of consumers who gave permission to Luth's mobile tracking software. It offers actionable ideas for marketers who want to provide more relevant and engaging content on mobile.
I wrote and researched the content for these infographics.
I've written scripts for a number of YouTube pre-roll ads, including this holiday ad for Salesforce Marketing Cloud. I also assisted with pre-production planning and was a producer on-set.