I work in content marketing at Salesforce as Global Content Lead. Here's where I publish original posts on marketing and a selection of my recent posts on the Salesforce blog.
This post explains why I believe in content marketing so much, as well as the three phases I envision as the cornerstones of any successful content marketing strategy.
I recently became the co-host of a new podcast with no previous podcasting experience. Here's what I've learned, in hopes it might help you.
One of these things is not like the others...
As a content marketer myself, here's how I'd recommend choosing the next addition to your content team.
Everyone is capable of producing better writing—and better editing is the key. Here's a methodical process to follow for better blog post editing.
Apparel company Under Armour now owns the biggest online health community, thanks to a $475 million purchase of MyFitnessPal. What should marketers take away from this acquisition?
I write a lot of blog posts. It's part of my job at Salesforce, but it's also something I enjoy. These are the ten basic steps I recommend (and follow myself) when writing a blog post.
The sun has set on 2014, so it's time to choose the best social media campaigns of the year. Examples include Parks and Recreation, Virgin America, Etsy, and more.
I've written hundreds of thousands of words for the Salesforce blog. Here, I select the 20 blog posts that are most memorable to me from the past two years.
Holiday shoppers in 2014 are more multi-screen and review-obsessed than ever before. Take a look at the top trends defining the 2014 holiday shopping season.