Holiday Marketing 2014: 7 Consumer Trends Driving Purchases this Holiday Season

Sleigh bells are ringing in commercials. Stores are shifting their wrapping paper stock toward red and green hues. Brands are cleaning their email lists for holiday blitzes. The holiday season is here, and nearly every brand will attempt to tie in their product with the season.

As you plan specific holiday marketing tactics, consider these 7 consumer trends that will impact the campaigns you produce. I've also included a few questions to ask in holiday strategy meetings so you can begin crafting plans to address any lagging experiences.

Continue reading about 2014 holiday marketing on the Salesforce Marketing Cloud blog.