Tis the season to make or buy a Halloween costume, take a haunted hayride, and eat your favorite Halloween candy. For many of us, Halloween also means watching a beloved scary movie.
At their core, movies are simply content waiting to be shared and enjoyed, just like the videos or blog posts your company might create. In the spirit of everything orange, black, and creepy, consider these content marketing principles that we can glean from favorite horror films.
Keep reading about content marketing principles from horror films (and see the GIFs!) on the Salesforce Marketing Cloud blog.